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Finnish Metal Expo - The first "Metal Meeting"


NEW METAL MUSIC EVENT IN JANUARY AT KAAPELITEHDAS, HELSINKI, FINLAND

Finnish Metal Expo gathers consumers, musicians and businesses under the same roof- Hilselinko seeks for the most interesting new metal talent in Finland- International Metal Meeting is a professional event for the industry

About Finnish Metal Expo

Metal is currently perhaps the fastest growing style of music and Finland one its leading countries. Metal is also a relatively young genre, which is just starting to find its shape and mold. This genre works with different principles, rules and methods than other, more conventional or mainstream genres. What makes metal unique and special, are the relationships between the artists, record labels and fans. The fanbase of no other genre consists of as many musicians and no other fans are as loyal when it comes to buying records and tickets for live shows. Metalheads appreciate what they are offered, so it is very rewarding to offer. The metal scene functions on its own.

This thriving and constantly growing scene is a very significant part of today's music industry but where does metal fit in to this industry? What can ordinary music exibitions and tradeshows offer to the metal industry and fans? The consensus seems to be, nothing. There, however, seems to be need for a uniting event, one that is done on metal's terms. Thus the idea for Finnish Metal Expo. Tradeshows within a genre such as this are not that common. In fact, not common at all. But then again, this is not the first time when metalheads already do something that others only think about while having their morning latte.

The first annual Finnish Metal Expo takes place at Kaapelitehdas, in Helsinki on the 28th and 29th of January 2005. Finnish Metal Expo, FME for short, gives the opportunity for businesses working within metal music to display their products and expertise, make new contacts, check out new talents and most important of all, get fresh impressions and ideas.

For the fan, FME gives an excellent chance to get an overview of the Finnish metal industry. One can hear the record labels' latest releases, see the hottest up-and-coming bands perform live, witness the latest technology from equipment manufacturers, get inspired by instrument clinics, see up-to-date merchandise, or perhaps get that crucial realization of what it takes to lift your own band to that "next level". Or maybe just get a bunch of good records and a t-shirt.

On Saturday the 29th of January, the finals of the demo-band contest Hilselinko take place. Five of the hottest unsigned Finnish metal bands play a 25 minute set each, before a jury that consists of notable professionals in Finnish metal industry. The winner gets to play a set atTuska Open Air Metal Festival 2005, plus assorted goodies, TBA.

All this, however, is based on 2 days of having fun in Helsinki. Metalheads are used to doing things their own way, without looking to others for acceptance. FME is no exception. Don't expect the usual, stiff and up-tight tradeshow everybody has become accustomed to. Enjoy and have fun any way you like. Drink beer, dig the bands and make new friends. Business as usual.

IMM - INTERNATIONAL METAL MEETING

About IMM

International Metal Meeting is a get together for European metal professionals during Finnish Metal Expo. Anyone who has ever attended seminars at regular music tradeshows, knows there is very little, if anything to offer to people working within the metal industry. Metal industry operates with a set of rules that differs quite dramatically from those of the mainstream. From medias to record sales to the importance of touring and merchandise, everything works with methods that have proven themselves over the years, but are very unique. That is what IMM is for - talk about issues that concern the metal industry directly.

Where and how?

IMM takes place in a private setting at Kaapelitehdas (old Cable Factory) during Finnish Metal Expo 2005 on the 28th and 29th of January. There will be 2 sessions per day, starting with a specific case study / introduction, followed by open conversation. The case study leads the way to the main topic, which is presented in the form of a panel discussion. The panel is then followed by open conversation.

To attend the International Metal Meeting e-mail niklas@elmu.fi.

Participating in IMM is Musex, the agency created to initiate and facilitate the marketing, promotion and sales of Finnish music abroad.

Further information on FME and IMM: www.fme.fi
Posted: 31.10.2004 by Jeff



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