And why not? In an effort to somehow put their names on more product, rock legends Kiss have purchased a Los Angeles-based Arena League Football Team. For those who do not follow American sports, Arena League Football is basically a low-budget version of the National Football League (NFL). The team is called LA KISS of all things and will even make use of the band's logo.
The team is set to start play next March in Anaheim's Honda Center.
Gene Simmons said in a statement: "As a fast-paced, high-action band, this partnership with the AFL was an obvious fit for us. With Arena Football, you are much closer to the action - sitting in the front row is like putting a folding chair on the hash mark of an NFL game - and it's one of the only sports where you can experience this level of intensity. Attending an LA KISS game in 2014 will be similar to a live KISS show, with thrilling, heart-pounding action."
"The whole idea of an alternative to what has perhaps become a corporate sport is very intriguing, and resonates with us," Paul Stanley added. "We've always tried to be a band that relates to everybody, and the AFL is built on that whole premise."
"This is a great business venture for Kiss. It's fantastic to have a team named after the band and it is a privilege to be able to support LA and bring the experience home," says Don McGhee, Kiss manager, who facilitated the new partnership.